Marketing Essentials Session 1

Tufts Marketing Essentials is a two-week immersive experience for high school students interested in learning marketing concepts and strategies that they can apply to their own lives and future careers. The skills of marketing touch upon several business and professional domains and can be applied across a range of contexts. From this experience, students will gain an introduction to fundamental marketing concepts and a practical and hands-on approach to the application and use of marketing tools and ideas. They will explore the importance of a marketing orientation and a customer focus and evaluate the range of methods available to the marketer, from traditional marketing to digital marketing. Students will evaluate these various tools and apply them in practice with innovative and exciting practical examples and cases.