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Principles of Marketing (Residential) – Georgetown Hoya Summer Sessions - College Credit Courses

Principles of Marketing (Residential)

Academic College access Residential College credit

Georgetown Hoya Summer Sessions - College Credit Courses

Date/Time: Jul 11, 2022 - Aug 12, 2022    
Ages: 14-18
Cost: $6,831.00

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A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.

Location

Georgetown University School of Continuing Studies Summer Programs for High School Students Admissions Office
640 Massachusetts Ave NW
Washington, DC, DC 20001

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