Marketing + Creative Enterprise Institute

The Marketing + Creative Enterprise program will provide a pre-college experience that introduces students to the fundamentals of marketing in today’s creative economies. Emerson faculty will guide students in identifying key questions that explain the success of established and emerging personalities, products, and campaigns in markets around the world. Faculty will leverage insights from their own experiences as entrepreneurs, scholars, and thought leaders. The Approach: Lessons will be delivered using a mix of music, brief lectures, expert guest speakers, challenge exercises, mini-projects, and group discussions. We will employ both synchronous (via Zoom) and asynchronous (content review, discussion boards, etc.) formats. The Marketing + Creative Enterprise Institute is a noncredit program.