Sports Business Academy

Sponsored by the Wharton School of the University of Pennsylvania and the Wharton Sports Business Initiative (WSBI), the Wharton Sports Business Academy (WSBA) is a summer institute that provides an opportunity for talented rising high school juniors and seniors to study sports business leadership at the Wharton School. This program teaches students about ownership, sports agents, marketing, media, and labor as they meet and learn from leaders in the sports business world. The program examines various academic disciplines as they apply to the sports industry with an overview of the business and legal aspects of various intercollegiate, Olympic and professional sports enterprises. Students visit some of the region’s most important facilities, and ultimately gain insight into the leadership, management, and increasingly global nature of the sports business. Through academic and co-curricular activities, WSBA students have the opportunity to test their potential as future sports business leaders. WSBA STUDENTS WILL: Attend lectures and presentations from outstanding Wharton Faculty and Guest Speakers such as sports agents, broadcast network executives, league and team executives and brand marketers Be introduced to core business disciplines such as management, law, negotiation, marketing and leadership as they intersect with the sports industry Discover career opportunities available in the business of sports Visit relevant sports businesses and meet with industry leaders in order to explore the qualities essential to leading a successful sports organization Develop and enhance leadership skills through collaborative teamwork in a small team of talented and diverse students working on a business plan for a new sports-focused business