Social Media Strategy and Analytics

Like. Favorite. Share. Pin. Post. Retweet. Reblog. Do you live and breathe social media? Are you curious about how your favorite brands use social media? Are you wondering what a career in social media entails? This relevant summer program for high school students provides an introduction to the use and management of social media and blogging within an organization. Explore how organizations can leverage social media and blogging as a part of their business processes, and examine the many roles, skills, and attributes required of social media managers. Learn how organizations develop social media strategies, create engaging blog content, develop viral content, and measure return on investment. Students are introduced to opportunities and challenges that organizations and social media managers face through hands-on activities with online platforms, daily blogging exercises, analyzing and discussing case studies, and examining the social media strategies of contemporary organizations.