ECPSI (Session 1) [Residential] - Visual Communication Design

This course covers the elements and principles of graphic design and provides students with the technical and conceptual tools to develop effective design strategies. Students expand their understanding of what surrounds them and learn how to look at and evaluate products, graphics, architecture, advertisements, and more. Class discussions challenge students to consider the world of design through a contemporary art lens, drawing upon the work of Saul Bass, Paul Rand, Paula Scher, and others. In addition to using traditional materials like sketchbooks, students use Adobe Illustrator, InDesign, and Photoshop, and output work using high-quality digital printers. Students can expect to create portfolio-quality works that explore symbols, logos, typography, layout, image and text integration, and sequential design.