Sports Business Academy

Sponsored by the Wharton Sports Analytics and Business Initiative (WSABI), The Sports Business Academy examines various academic disciplines as they apply to the sports industry with an overview of the business and legal aspects of various intercollegiate, Olympic, and professional sports enterprises. Students ultimately gain insight into the leadership, management, and increasingly global nature of the sports business. Through academic lectures, guest speakers, and engaging activities, WSBA students have the opportunity to test their potential as future sports business leaders. Each summer, Sports Business Academy students: Attend lectures and presentations from outstanding Wharton faculty and guest speakers such as sports agents, broadcast network executives, league and team executives, and brand marketers Are introduced to core business disciplines such as management, law, negotiation, marketing, and leadership as they intersect with the sports industry Discover career opportunities available in the business of sports Virtually visit relevant sports businesses and meet with industry leaders in order to explore the qualities essential to leading a successful sports organization Develop and enhance leadership skills through collaborative teamwork in a small team of talented and diverse students working on a business plan for a new sports-focused business